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Copywriter and Radio Jockey
READY FOR A BRAIN FREEZE?
We all know 7/11. We all know Slurpees. If you've had a Slurpee, you know what a brain freeze is. If you haven't had a Slurpee and you don't know what I'm talking about, the following TVCs will help understand the feeling.
1. “Flip off”
15 secs
Open on two people, Jake and Mike on their bikes revving their engines next to each other as a provocation.
Jake revs his engine first. Mike revs his engine and looks back at him.
Jake kicks the side pedal in arrogance and looks back. Mike returns the stare.
They both look at the signal, there are two seconds to go.
Jake gives a cocky stare and sips on a Slurpee.
We see the signal go to 0. Mike rides away. We see Jake frozen with a cocky expression on his face.
SUPER: Ready for a brain freeze?
Narration: Get your Slurpee at the closest 7/11.
2. “ATM”
15 secs
Open on a young man, Mario, inserting his ATM card into the machine on a busy road.
People are continuously walking by.
He taps the ‘Cash withdrawal’ option on the screen.
He then enters “200$” and clicks 'enter'.
When the screen reads ‘Dispensing cash’, excited, he takes a huge sip of his Slurpee. The cash gets dispensed but we see someone else slip in, grab the cash and leave.
The camera pans and we see a frozen man with his hand near the cash dispensing slot.
SUPER: Ready for a brain freeze?
Narration: Get your Slurpee at the closest 7/11.
3. “Prank”
15 secs
Open on a group of 4 guys, eating a burger in a restaurant with one empty chair beside them.
John walks in with a Slurpee in his hand and waves a big hi to his group of friends.
He then takes a sip of his Slurpee and is about to take a seat.
His friend sitting next to him drags the chair from behind. We see all his friends laughing.
The camera pans and we see a frozen person seated in a half-chair position with no chair but a Slurpee in his mouth.
SUPER: Ready for a brain freeze?
Narration: Get your Slurpee at the closest 7/11.
CW - Prasiddha Thiyagarajan
Drank so many Slurpees to understand the feeling that I've taken an oath to never drink another Slurpee In.My.Life.
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